At Interaxon, we develop engaging experiences using brain sensing technology. We are a passionate team of researchers, technical experts and scientists building the world’s leading science-based brain platform to empower personal transformation through human-centred innovation. Our Muse and Muse 2 headbands are designed to make meditation easier and provide real-time audio and visual feedback on your meditative state through the Muse companion app.
As Communications & PR Manager you'll implement the Company’s public relations strategy by developing and generating brand awareness as well as earned and owned media globally. This role will work closely with all marketing disciplines, product teams and internal stakeholders. The ideal candidate will be digital-savvy and have experience in strategic planning, media relations, content development, product publicity, events, managing agencies, and a strong understanding of the media landscape. This position reports to the VP of Marketing.
What you’ll be doing:
Develop and implement the internal and external communications plan including appropriate measurement and metrics to monitor and analyze the performance of all PR and event efforts
Work closely with the marketing team, and becoming an integrated voice for earned media opportunities supporting their ongoing initiatives
Effectively manage and engage agency partners from briefing to execution to ongoing management and reporting, managing multiple international agencies.
Manage annual reporting and project budgets, updating budget actuals to projected quarterly
Continually develop and implement creative ideas that drive innovative and unexpected storytelling that will move the needle with pitching, thought leadership, and newsworthy stories to continue to move InteraXon forward in brand and thought leadershipActively pitch ongoing coverage for the brand, and direct always-on media engagement strategy.
Act as an ambassador for the brand in hosting media at events and experience activations, as well as build and nurture relationships with social media influencers throughout the country
Coordinate influencer seeding – building lists, pulling product, packaging seeding kits and overseeing delivery logistics.
Update weekly PR & Events calendar.
Support lead generation for top tier guests to be hosted on our Untangle podcast.
New market expansion and development: continue the momentum of pitching and securing coverage placements, as well as securing partnerships with Subject Matter Experts in new regions and learn the PR landscapes of emerging markets
Responsible for writing press materials including pitches, panel development, press releases, alerts, messaging and interview briefing documents
Work closely with brand and corporate spokespeople to brief, media train and facilitate interviews
Be a product expert for the global team, driving development of seasonal messaging and media materials for all gift guides holiday and other
Help the senior leadership with Investor relations materials, PR summaries to all retail vendors as well as internal communication support
Support team with issues and crisis communications as needed
Advocate for and recommend speaking opportunities and thought-leadership initiatives to increase and widen understanding of the company’s industry contributions including actively pitch relevant podcasts for the leadership team to showcased on
Complete award applications & report on success (or failure!)
Build event strategy, including recommending and negotiating as well as planning and execution of consumer, media, and B2B events; Thought Leader (speaking and PR) pitching (ie picking up where Cred left off); managing multiple international agencies.
Work closely with current marketing initiatives and community initiatives to organize and plan events with clear budget, logistics, and launch plans in place prior for review
Your skills and experience:
Minimum 7 years of experience in Communications/PR
A background working in the consumer electronics and/or wearable technology space either on the brand or agency side is very beneficial
Strong copywriting skills as well as strong writing and editing skills; ability to adapt style to a variety of audiences
Ability to bring forward strategic insights and translate them into practical programs
Strong negotiating and influencing skills – ability to influence and inspire trust at all levels of the organization
Ability to work directly with senior executives on sensitive and urgent projects
Proven event management and organizational skills, liaising with suppliers, and ability to multitask and prioritize
Exceptional interpersonal and relationship-building skills
Ability to meet deadlines in a fast-paced, diverse environment
Ability to travel as needed to events, tradeshows and media events
Please include a writing sample in your application.
What we offer:
Our collaborative culture is an extension of our vision to empower personal transformation to improve lives and change the world. We have a flexible working environment, great benefits package, meditation space, onsite gym with subsidized membership, a kitchen full of snacks, a variety of food nearby on King Street / Queen Street, onsite bicycle parking and easy access to the TTC. Join a team passionate about making a difference!
Interaxon is a company fueled on innovation and inclusion. We believe that diversity is an essential part of our workplace culture, and we continue to grow our team through equal opportunity and barrier-free recruitment. Additionally, if you require any accommodations during the selection process, please let us know!