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Marketing & Content Coordinator

Marketing – Toronto, Ontario
Department Marketing
Employment Type Full-Time
Minimum Experience Mid-level

At Interaxon, we develop engaging experiences using brain sensing technology. We are a passionate team of researchers, technical experts and scientists building the world’s leading science-based brain platform to empower personal transformation through human-centred innovation. Our Muse and Muse 2 headbands are designed to make meditation easier and provide real-time audio and visual feedback on your meditative state through the Muse companion app. 

As Marketing & Content Coordinator at Interaxon you'll support activities in both the marketing and content teams.

What you'll be doing

Marketing Coordinator Responsibilities:

  • Assist VP of Marketing in the development and execution of marketing campaigns, annual promotions across multiple channels

  • Assist VP of Marketing with general administrative requests including travel arrangements, administrative, expense reports, invoicing, etc. 

  • Create various marketing documents and brand communications including, Promotion Reminder Letters, System Checklists, Presentations etc.

  • Support and develop the creation, coordination, and execution of events including logistics, invoices, implementation, and on-site support  

  • Prepare post activity reporting and KPI tracking – events, promotions and marketing activities

  • Responsible for ongoing updates, edits and revisions of marketing material

  • Assist in the updating of social media, company website updates (Shopify/Wordpress) and setting up email blasts to clients

  • Support end-to-end development and execution of email campaigns

  • Perform quality control checks on email campaigns to ensure flawless execution.

  • Analyze campaign results, develop benchmarks, and create and share regular performance reports

  • Support social media as needed

  • Other related duties as assigned or requested

Content Coordinator Responsibilities:

  • Work alongside Head of Content to support Content Roadmaps and Meditation Content Development 

  • Work with Project Management and Development teams to make sure that all written content is created for apps and website.

  • Support outreach to teachers, experts, as needed.

  • Create descriptions for Permanent and Dynamic Collections, Courses.

  • Reach out to teachers to get Bios and photos for MS, Muse and Alexa.

  • Work with designer to create graphics, squiggles etc. for app releases. 

  • Support process and action to review all meditations before releasing. 

Support select administrative needs for Head of Content including, helping with contracts, recording scheduling - including international recording logistics. 

Provide support with distributed content strategy ie, sending articles to media outlets, as needed. 

Provide PR firm with materials, as needed. 

Ensure that MS and Muse blogs are refreshed with incoming content supplied by copywriters 

Your skills and qualifications


  • Ideal candidates have personal interest in Meditation and ideally personal practice

  • University Degree, College Diploma, or Equivalent Experience in Marketing or related field

  • Minimum 1-2 years related experience

  • Proficient in Microsoft Word, Excel, and Powerpoint

  • Working knowledge of Adobe Creative Cloud Suite (Photoshop, Illustrator, InDesign)

  • Strong attention to detail with a flair for laying out documents and a keen sense of design

  • Ability to create and coordinate email blasts an asset

  • Excellent English communication skills, both oral and written

  • Team-player, flexible and adaptable

  • Must be highly organized with the proven ability to multitask

  • Independent, self-motivated with excellent time management skills

  • Basic understanding of Google Analytics, for KPI reporting

  • Light graphic design work


What we offer:

Our collaborative culture is an extension of our vision to empower personal transformation to improve lives and change the world. We have a flexible working environment, great benefits package, meditation space, onsite gym with subsidized membership, a kitchen full of snacks, a variety of food nearby on King Street / Queen Street, onsite bicycle parking and easy access to the TTC. Join a team passionate about making a difference!

Interaxon is a company fueled on innovation and inclusion.  We believe that diversity is an essential part of our workplace culture, and we continue to grow our team through equal opportunity and barrier-free recruitment. Additionally, if you require any accommodations during the selection process, please let us know! 

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    Toronto, Ontario
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